Primary Concern & Why We Exclude It
Endocrine Disruptors: Can mimic the hormone estrogen, potentially interfering with the body's delicate hormonal balance. We prioritize balance in all dimensions of wellness.
Product Focus (Skincare/Nutrition)
Skincare, Nutrition
Primary Concern & Why We Exclude It
Known Carcinogens & Allergens: They slowly release formaldehyde, a recognized human carcinogen and a common skin allergen.
Product Focus (Skincare/Nutrition)
Skincare
Primary Concern & Why We Exclude It
Endocrine Disruptors & Environmental Toxin: Antibacterial agents linked to disrupting hormone function and contributing to antibiotic resistance. A clear concern for a healthy environment.
Product Focus (Skincare/Nutrition)
Skincare (Soaps, Sanitizers)
Primary Concern & Why We Exclude It
Non-Nutritive & Highly Processed: Contradicts our 'Clean' and 'High Quality' standards for internal nutrition and fuel for energy.
Product Focus (Skincare/Nutrition)
Nutrition
Primary Concern & Why We Exclude It
Endocrine Disruptors: Linked to reproductive and developmental issues. Often hidden behind the term "fragrance," making them hard to spot.
Product Focus (Skincare/Nutrition)
Skincare, Nutrition
Primary Concern & Why We Exclude It
Hidden Chemicals & Allergens: Proprietary blends can contain hundreds of undisclosed chemicals, including phthalates. We require full transparency or use only pure essential oils/natural aromas for connection to nature.
Product Focus (Skincare/Nutrition)
Skincare, Nutrition
Primary Concern & Why We Exclude It
Synthetic Antioxidants & Suspected Disruptors: Suspected endocrine disruptors and potential carcinogens. We choose natural, high-quality antioxidants instead.
Product Focus (Skincare/Nutrition)
Skincare, Nutrition
Primary Concern & Why We Exclude It
Petroleum-Derived & Questionable Safety: Derived from petroleum; linked to behavioral issues and potential carcinogen contamination. Fails our 'Clean' standard for genuine purpose.
Product Focus (Skincare/Nutrition)
Skincare, Nutrition
Primary Concern & Why We Exclude It
Harsh Irritants & Potential Contaminants: Harsh surfactants that strip the skin's natural barrier. SLES may be contaminated with 1,4-Dioxane (a suspected carcinogen).
Product Focus (Skincare/Nutrition)
Skincare (Cleansers, Washes)
Primary Concern & Why We Exclude It
Potential Contamination: Used as emulsifiers, but the manufacturing process (ethoxylation) can lead to contamination with 1,4-Dioxane.
Product Focus (Skincare/Nutrition)
Skincare, Nutrition
Primary Concern & Why We Exclude It
Chemical UV Filters & Coral Hazard: High rate of skin allergy, linked to endocrine disruption, and severely damaging to coral reefs, failing our sustainable commitment to the environment.
Product Focus (Skincare/Nutrition)
Skincare (Sunscreen)
Primary Concern & Why We Exclude It
Potential Carcinogen Contamination: Mineral often contaminated with asbestos (a known carcinogen). While purified forms exist, we avoid it entirely to maintain the highest standard for safety and focus.
Product Focus (Skincare/Nutrition)
Skincare (Powders)
π― How Excluding The "Dirty Dozen" Supports Your Holistic Journey
Our commitment goes beyond just meeting regulatory minimums; itβs about ensuring every product supports your journey across the six dimensions of holistic wellness.
β¨ For Your Body (Energy, Focus, Balance)
We eliminate harsh irritants (like SLS/SLES), known endocrine disruptors (Parabens, Phthalates, Oxybenzone, Triclosan), and synthetic additives (Artificial Sweeteners, Synthetic Colors) that can drain your energy and disrupt your internal balance.
π For Your World (Purpose, Connection, Environment)
We reject ingredients that harm the planet (like Oxybenzone's impact on coral reefs) and those that introduce unnecessary chemicals into your daily routine (like undisclosed Synthetic Fragrances). This commitment ensures a clear connection between your well-being and the health of the planet.



