DirtyDozen

03.12.25 11:48 AM By North Star Team

Our Ingredient Exclusion List: The "Dirty Dozen" Explained

Meta Wellness is dedicated to guiding you on your journey to holistic wellness

As your trusted source, we believe that true well-being starts with knowing exactly what you put on and in your body.

That's why we’ve established a rigorous Vetting Standardβ€”a non-negotiable commitment to Clean, Sustainable, and High-Quality products.

 At the core of this standard is our Ingredient Exclusion List, which we call The "Dirty Dozen".

This list represents 12 categories of ingredients that simply do not align with our mission to support your energy, focus, and balance. 

By proactively excluding these substances, we empower you to Read Your Label and Own Your Health.

🌿 The Meta Learning Center: Why We Exclude The "Dirty Dozen"

Parabens
​(e.g., Methyl-, Propyl-, Butyl-, Ethylparaben)


Primary Concern & Why We Exclude It

Endocrine Disruptors: Can mimic the hormone estrogen, potentially interfering with the body's delicate hormonal balance. We prioritize balance in all dimensions of wellness.

Product Focus (Skincare/Nutrition)

Skincare, Nutrition

Formaldehyde-Releasing Preservatives (e.g., DMDM Hydantoin)


Primary Concern & Why We Exclude It

Known Carcinogens & Allergens: They slowly release formaldehyde, a recognized human carcinogen and a common skin allergen.

Product Focus (Skincare/Nutrition)

Skincare

Triclosan and Triclocarban


Primary Concern & Why We Exclude It

Endocrine Disruptors & Environmental Toxin: Antibacterial agents linked to disrupting hormone function and contributing to antibiotic resistance. A clear concern for a healthy environment.

Product Focus (Skincare/Nutrition)

Skincare (Soaps, Sanitizers)

Artificial Sweeteners
​(e.g., Aspartame, Sucralose)


Primary Concern & Why We Exclude It

Non-Nutritive & Highly Processed: Contradicts our 'Clean' and 'High Quality' standards for internal nutrition and fuel for energy.

Product Focus (Skincare/Nutrition)

Nutrition

Phthalates
​(e.g., DBP, DEHP, DEP, often in "fragrance")


Primary Concern & Why We Exclude It

Endocrine Disruptors: Linked to reproductive and developmental issues. Often hidden behind the term "fragrance," making them hard to spot.

Product Focus (Skincare/Nutrition)

Skincare, Nutrition

Parabens
Synthetic Fragrance/Parfum (Undisclosed mixes)


Primary Concern & Why We Exclude It

Hidden Chemicals & Allergens: Proprietary blends can contain hundreds of undisclosed chemicals, including phthalates. We require full transparency or use only pure essential oils/natural aromas for connection to nature.

Product Focus (Skincare/Nutrition)

Skincare, Nutrition

BHA & BHT
​(Butylated Hydroxyanisole/Toluene)


Primary Concern & Why We Exclude It

Synthetic Antioxidants & Suspected Disruptors: Suspected endocrine disruptors and potential carcinogens. We choose natural, high-quality antioxidants instead.

Product Focus (Skincare/Nutrition)

Skincare, Nutrition

Synthetic Colors/Dyes
​(e.g., FD&C Red No. 40, Yellow No. 5)


Primary Concern & Why We Exclude It

Petroleum-Derived & Questionable Safety: Derived from petroleum; linked to behavioral issues and potential carcinogen contamination. Fails our 'Clean' standard for genuine purpose.

Product Focus (Skincare/Nutrition)

Skincare, Nutrition

SLS / SLES
​(Sodium Lauryl/Laureth Sulfate)


Primary Concern & Why We Exclude It

Harsh Irritants & Potential Contaminants: Harsh surfactants that strip the skin's natural barrier. SLES may be contaminated with 1,4-Dioxane (a suspected carcinogen).

Product Focus (Skincare/Nutrition)

Skincare (Cleansers, Washes)

Polyethylene Glycols
​(PEGs)


Primary Concern & Why We Exclude It

Potential Contamination: Used as emulsifiers, but the manufacturing process (ethoxylation) can lead to contamination with 1,4-Dioxane.

Product Focus (Skincare/Nutrition)

Skincare, Nutrition

Oxybenzone / Benzophenone-3


Primary Concern & Why We Exclude It

Chemical UV Filters & Coral Hazard: High rate of skin allergy, linked to endocrine disruption, and severely damaging to coral reefs, failing our sustainable commitment to the environment.

Product Focus (Skincare/Nutrition)

Skincare (Sunscreen)

Talc
​(when not certified asbestos-free)


Primary Concern & Why We Exclude It

Potential Carcinogen Contamination: Mineral often contaminated with asbestos (a known carcinogen). While purified forms exist, we avoid it entirely to maintain the highest standard for safety and focus.

Product Focus (Skincare/Nutrition)

Skincare (Powders)

🎯 How Excluding The "Dirty Dozen" Supports Your Holistic Journey

Our commitment goes beyond just meeting regulatory minimums; it’s about ensuring every product supports your journey across the six dimensions of holistic wellness.

✨ For Your Body (Energy, Focus, Balance)

We eliminate harsh irritants (like SLS/SLES), known endocrine disruptors (Parabens, Phthalates, Oxybenzone, Triclosan), and synthetic additives (Artificial Sweeteners, Synthetic Colors) that can drain your energy and disrupt your internal balance.

🌍 For Your World (Purpose, Connection, Environment)

We reject ingredients that harm the planet (like Oxybenzone's impact on coral reefs) and those that introduce unnecessary chemicals into your daily routine (like undisclosed Synthetic Fragrances). This commitment ensures a clear connection between your well-being and the health of the planet.

By adhering to this strict Ingredient Exclusion ListMeta Wellness significantly reduces the risk of toxicity, endocrine disruption, and environmental impact. This is how we fulfill our promise to be Clean, Sustainable, and High-Qualityβ€”so you can explore wellness with confidence and clarity.

North Star Team

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